Timberjacks Halloween Bash
I was commissioned by the Timberjacks restaurant chain in Germany to conceptualize and produce a nationwide live entertainment takeover.
On Halloween night, wrestling shows were staged simultaneously at all eight Timberjacks locations.
I developed the entire creative universe—from monsters, characters, and gimmicks to match design, sequences, and show flow.
Each location featured seven fully produced matches, resulting in 56 live wrestling matches executed at the same time.
One vision. One producer. Total creative and operational responsibility.
A large-scale, high-impact Halloween spectacle delivered flawlessly across eight venues in parallel.
Mango Massaker hot Sauce
I created a bold, uncompromising product designed to cut through noise and mediocrity.
From the flavor profile to the name, branding, and attitude, everything was built around impact and memorability.
A handcrafted mango-based sauce that balances brutal heat with real taste—no gimmicks, no compromises.
Concept, positioning, storytelling, and market presence all come from one clear creative vision.
Not a generic hot sauce, but a statement product with character and edge.
Built to stand out on shelves, on stages, and in people’s minds.
Last War mobile game campaign
I led the creative direction from concept to execution, shaping storylines, pacing, tone, and visual language for maximum reach and engagement.
The campaign was designed to translate gameplay into entertainment-first content that performs natively on social platforms.
From creative framing to on-screen dynamics, every element was optimized for attention, authenticity, and conversion.
A fast-moving, creator-driven production built to dominate feeds rather than interrupt them. Strategic creativity meeting influencer power—engineered for performance at scale.
The Rock’n’Roll Wrestling Bash x Kraken Rum
I developed and produced a fully immersive set and location design that fused live entertainment with brand storytelling.
The entire environment was concepted to feel like stepping into a dark, rum-soaked rock’n’roll universe—raw, loud, and atmospheric.
From spatial layout and visual dramaturgy to brand integration, every detail was designed to amplify the live experience.
Kraken Rum was embedded organically into the world, not placed—turning the brand into part of the narrative.
The result was an immersive, high-impact environment that elevated both the show and the brand presence.
Experiential design built to be felt, remembered, and talked about long after the lights went out.